Color Help: Many Factors Affect Color Preference
April 30, 2007
Understanding color psychology helps home makers choose colors for home decorating.
Color affects human beings every day of their lives, even during their very earliest childhood. In fact, studies have shown that babies respond more readily to bright, primary colors than to pastel colors.
The favorite color of most preschool children, up to the age of five, is bright red. Young children, between five and ten years old, show a preference for bright yellow. Adult women generally prefer blue-based colors, whereas men tend to prefer yellow-based tints.
Even education levels and the degree of sophistication seem to affect people’s color preferences. In general, highly educated and sophisticated people favor complex colors, while those with less education and lower income favor low intensity, simple colors.
Ethnic Traditions Affect Color Preferences
Our personal history also has a significant influence on our color preferences, and using heritage colors has been proven to make people feel more contented by making them feel more connected to their ancestry.
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